Project: Coffee Perfection by Matrix Internet

The Brief

We know we’re not supposed to have favourite projects, but we do thank Coffee Perfection every day for helping us stay grounded. Through developing Coffee Perfection’s website, we were so impressed by the business that we hired them to install a professional barista-style set-up at Matrix HQ, complete with expert training. If you think we’re full of beans, that could be their speciality blend working!

Besides offering bespoke coffee solutions and machine installations, Coffee Perfection are expert in all areas of coffee culture. They provide equipment, supplies, training and business advice for Ireland’s ever-expanding number of coffee businesses, from budding entrepreneurs to established cafés.

They needed a new site that was visually arresting, and our deep-roasted colour scheme was immediately alluring. We also balanced the website’s eCommerce functionality with strong brand reassurance to inspire a more long-term commitment. From simply stocking up on their quality coffee and equipment, to discovering more about their expert training and business solutions, users benefit from an enriched User Experience (UX) with intuitive navigation and enticing product visuals at every step.

And what could be more social than coffee? We encouraged further engagement through a new Coffee Perfection blog, and prominently displayed testimonials from satisfied, perked-up clients — including us!

See the project

Key Features

01
Striking visual elements — deep-roast aesthetic;
02
Balance between eCommerce functionality and discovery (from buying coffee and tea to gaining insight into Coffee Perfection’s training and business development and start-up programmes);
03
Fully mobile responsive;
04
Consistent reassurance elements.

Goals

Promote the client as Ireland’s centre for coffee culture excellence.

Develop Coffee Perfection’s brand identity;
Clearly define client’s mission statement as a one-stop-shop for all aspects of coffee culture — from ordering coffee and equipment to business training and certifications;
Create a bold visual identity that evokes the coffee shop experience.

Process

Striking a balance — the story of Coffee Perfection stirred through a powerful eCommerce website.

UX workshops;
Bespoke graphic design;
Developed a secure and robust eCommerce platform with intuitive menus and straightforward checkout process;
Blog to facilitate regular content updates.