The Brief Savvi Credit Union is a financial cooperative that serves over 20,000 people in Dublin 1, 2 and 4, with a community impact that stretches back to the 1960s and the early days of the Electricity Supply Board (ESB). Savvi is considered one of Ireland’s most innovative and modern credit unions, so they needed a new website to build on their dynamic reputation. A huge challenge for Savvi’s website (and its entire organisation) was to blend parts of its DNA which are not always harmonious, namely: Its heritage and legacy; The older, traditional local communities that Savvi proudly serves; A new breed of member, typically coming from one of the big tech companies who have European headquarters in Savvi’s coverage area. Our User Experience team relished this challenge to be “all things to everyone” and they began an ambitious journey to create a website that Savvi would be proud of and which all of their members would enjoy using. We settled on a brief that incorporated a visually exciting design with a website that was accessible to users of all ages and online abilities. We wanted to tell the story of Savvi through its history and community projects, but more importantly to highlight all of its financial packages, including the exclusive Money@Work programme they introduced for employers. We’ve presented all of this information through a simplified user experience (UX), with a bold colour scheme and graphics, and professional images. Each of Savvi’s financial packages and offers is presented simply and effectively, and the user-friendly Loan Calculator is a prominent call to action throughout the site. We also developed the site to be fully integrated with Savvi’s Customer Relationship Management (CRM) system, and further developed their content strategy, with a more friendly and prominent About Us section. From elegant design to engaging storytelling and rewarding navigation, Savvi have made a sound investment in their online future. Visit the Website Key Features 01Modern and dynamic visual design; 02Streamlined user journey — condensed presentation of information; 03Fully integrated with custom CRM system; 04Analytics power through tracking user journeys; 05Fully responsive site. Goals A user-focused website that simplifies a complex range of services and functionalities. Provide a visually engaging welcoming portal for Savvi Credit Union; Develop a simplified user journey and highlight all offers and financial packages; Develop an inclusive platform — train Savvi team in updating the new WordPress Content Management System (CMS). Process From client workshops to execution, a focus on user experience at every step. Discovery workshops to finalise UX direction and branding; Sitemap and design templates created and finalised with client; Fully bespoke CMS, with supplementary training to key Savvi stakeholders; Launch of new site. Results A modern online platform that balances sophistication with a simplified user journey. More efficient, engaging messaging to members and potential customers; Powerful analytics through integration with existing CRM; Savvi team empowered through CMS training; Higher number of users, leads and new users reported since launch. View more Work Website Capital Credit union is a south Dublin-based financial cooperative with the local community as its hub. Website UX Design Development Content Writing For over a century, Foxford Woollen Mills has woven a success story from its historic home in Co Mayo — selling... UX Design Development Content Writing UX Design Development Content Writing Circulator is a digital communications platform offering tailored marketing solutions and strategies whilst providing... UX Design Development Content Writing Design Development Support Altu was formed in 1997 in Dublin with a progressive ethos Design Development Support UX Design Development Content Writing Glennon is one of Ireland’s most respected insurance companies UX Design Development Content Writing UX Design Development Content Writing AIB is investing in young people’s futures through the Future Sparks programme UX Design Development Content Writing BRANDING UX UI DEVELOPMENT An online tool that empowers Irish businesses to monitor and control their carbon footprint through a customised... BRANDING UX UI DEVELOPMENT UX Design Development Content Writing For over 80 years, Lisney has been the biggest name in Irish property, but their latest building project has been... UX Design Development Content Writing Software Mobile Apps Support The next generation of mobility, via 800 vehicles moved by Matrix software Software Mobile Apps Support Design Development Offbeat Donuts is on a mission to sprinkle a little bit of decadence over the Irish bakery experience. Design Development