The BriefThrough a full business platform created by Matrix, GoCar is the most reliable and successful car-sharing company in Europe, with monthly trips increasing eightfold after we hopped into the driving seat. Naturally, we also designed their website, helping steer customers through the relatively new practice of car sharing in cities through optimised User Experience (UX).After extensive consultation with GoCar and industry research, we developed a highly intuitive and logical interface that rivals the best car-sharing systems worldwide. The mobile-first homepage suits customers on the go and embodies GoCar’s UX values with a vivid, streamlined design and a simple five-point photo guide to joining the pay-as-you-go driving revolution.The result is a homepage that engages users through instructive images, a very clear pricing system, and real-time Google Maps integration showing the closest vehicle and the location of GoCar’s more than 700 cars and vans nationwide. We also included a section for testimonials from satisfied customers, and we’re sure GoCar won’t mind us taking some of that credit. See the projectKey Features01Fresh, clean appearance;02Mobile-first design;03Google Maps integration;04Integration with third-party software. GoalsGrow GoCar’s membership with a striking, informative brochure website that’s fully integrated with the GoCar platform.Increase number of GoCar members and car shares;Enhanced User Experience (UX) through ease of booking and clear information;Visual and UX consistency with GoCar app. ProcessOptimised UX design based on extensive analysis.Consultation with GoCar to discuss target markets;Detailed analysis of competitors and wider car-sharing industry;Wireframing a logical, user-friendly design for the website;Providing ongoing support. ResultsHuge increase in membership, further strengthening GoCar’s position as Ireland’s leading car-sharing platform.Vast increase in number of trips taken — a rise of 400%, thanks to GoCar’s fully coordinated system, from homepage to app;Number of active users greatly increased, by nearly 250%;Increased brand recognition — GoCar is a clear market leader in car sharing in Ireland.Results 400%UsageIncrease on trips taken 223%Active UsersIncrease on daily active users 61%CallsFewer calls to call centreTestimonialMatrix Internet have brought their creative & technical skills to the fore with the development & maintenance of our app & website. They have been a flexible, reliable & dedicated partner since we first got on board and would highly recommend their services to other SaaS platforms.Rob KearnsHead of Growth View more Work UX Design Development Content Writing For over 80 years, Lisney has been the biggest name in Irish property, but their latest building project has been... UX Design Development Content Writing Software Mobile Apps Support The next generation of mobility, via 800 vehicles moved by Matrix software Software Mobile Apps Support Design Development The home of Ireland's official domain, the "dot ie" Design Development Design Development Support Jigsaw is Ireland’s most prominent support network for young people's mental health Design Development Support Design Development Support The online store for one of Ireland's most prestgious brands Design Development Support Support Supporting an International chocolate brand and chain of cafes Support Design Development Marketing Putting Ireland's rail network on the right track Design Development Marketing Design Development Support Planning information website and portal for Official Government Department Design Development Support Design Development eCommerce channel helping international jewellery manufacturer to sparkle Design Development User Experience Design Development Support As an online platform for Ireland’s leading designers and craftspeople, discerning consumers expect Design Ireland... User Experience Design Development Support