GoCar Website - Matrix Internet

The Brief

Through a full business platform created by Matrix, GoCar is the most reliable and successful car-sharing company in Europe, with monthly trips increasing eightfold after we hopped into the driving seat. Naturally, we also designed their website, helping steer customers through the relatively new practice of car sharing in cities through optimised User Experience (UX).

After extensive consultation with GoCar and industry research, we developed a highly intuitive and logical interface that rivals the best car-sharing systems worldwide. The mobile-first homepage suits customers on the go and embodies GoCar’s UX values with a vivid, streamlined design and a simple five-point photo guide to joining the pay-as-you-go driving revolution.

The result is a homepage that engages users through instructive images, a very clear pricing system, and real-time Google Maps integration showing the closest vehicle and the location of GoCar’s more than 700 cars and vans nationwide. We also included a section for testimonials from satisfied customers, and we’re sure GoCar won’t mind us taking some of that credit.

See the project

Key Features

01
Fresh, clean appearance;
02
Mobile-first design;
03
Google Maps integration;
04
Integration with third-party software.

Goals

Grow GoCar’s membership with a striking, informative brochure website that’s fully integrated with the GoCar platform.

Increase number of GoCar members and car shares;
Enhanced User Experience (UX) through ease of booking and clear information;
Visual and UX consistency with GoCar app.

Process

Optimised UX design based on extensive analysis.

Consultation with GoCar to discuss target markets;
Detailed analysis of competitors and wider car-sharing industry;
Wireframing a logical, user-friendly design for the website;
Providing ongoing support.

Results

Huge increase in membership, further strengthening GoCar’s position as Ireland’s leading car-sharing platform.

Vast increase in number of trips taken — a rise of 400%, thanks to GoCar’s fully coordinated system, from homepage to app;
Number of active users greatly increased, by nearly 250%;
Increased brand recognition — GoCar is a clear market leader in car sharing in Ireland.

Results

400%

Usage

Increase on trips taken

223%

Active Users

Increase on daily active users

61%

Calls

Fewer calls to call centre

Testimonial

Matrix Internet have brought their creative & technical skills to the fore with the development & maintenance of our app & website. They have been a flexible, reliable & dedicated partner since we first got on board and would highly recommend their services to other SaaS platforms.