Project: Fitzwilliam Real Estate Capital by Matrix Internet

The Brief

Fitzwilliam Real Estate Capital Mobile Website

Fitzwilliam Real Estate Capital is one of Ireland’s leading private real estate companies, with a portfolio of over €250 million, and a long-held reputation for excellence in the property industry. But for once they called on another company for a different type of building work — a new state-of-the-art website, designed and developed by Matrix Internet.

As always, we made sure user experience (UX) was the foundation for this new build. After a detailed discovery phase, we focused on intuitive functionality, elegant, minimalist design and streamlined customer service.

The new site has a distinct gallery aesthetic, with dynamic use of video, photography and modelling to showcase the company’s impressive portfolio.

As well as launching a modern online showcase portal for the company, we added extensive user benefits, including a private login for potential investors to securely store private documents related to their dealings with Fitzwilliam, and retrieve these from private ‘data rooms’. Just one other UX benefit passed on to the end user, as part of an online home that will deliver for years.

Delivered services: ● UX Design ● Website Development

Website

See the project

Key Features

01
Powerful new content management system, with key Fitzwilliam stakeholders fully trained in updating the site;
02
Simple and uncluttered user interface;
03
Modern, elegant design with photos and video that make a strong impact;
04
Integration of private login functionality, for investors to securely store and retrieve private documents;
05
Fully mobile responsive and optimised for all online platforms.

Goals

To design and develop a striking new site for Fitzwilliam Real Estate Capital, that highlights the company’s impressive portfolio and range of services.

Raise the online profile of Fitzwilliam as one of Ireland’s most trusted high-end real estate companies;
Emphasis on enticing visual presentation of Fitzwilliam projects, including professionally shot and edited video content;
Uncluttered and logical design and user journey, delivering a winning UX throughout the site.

Process

Lay a UX design foundation, then build on this, from discovery phase to deployment.

UX discovery workshops to determine client goals and target users;
Custom graphic design phase, from wireframes to a choice of prototypes for the final version;
Development phase, with constant feedback from client, followed by extensive testing;
Supplementary staff training before launching the new site.

Results

A modern, UX-driven website that aligns with Fitzwilliam Real Estate Capital’s high-end reputation in the Irish property market.

An informative online platform combines functionality and modern design aesthetics;
Increased traffic and engagement since site launch;
Staff given more agency and confidence through extra training in how to update the site.