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The Google Menagerie: understanding SEO and Google updates

Why does Google keep making updates? Google is undoubtedly the biggest and best search engine in the world. Google stays at the top of the search engine hierarchy by ensuring that the results are presented in order of their relevance and quality. This means that they try to make sure you have the most efficient […]

microinteractions - how animation can help improving user experience

Using Microinteractions to Improve User Experience

Mmm.. Is it doing anything? I better click that button ag— GOD DAMN IT!” You know that feeling. It’s just like when you accidentally hit your headphones’ cord and send them flying off your ears. Or when you get stuck behind a slow walker, and you hear the train arriving at the platform. Sheer exasperation. […]

fundamental web design practices 2017

Fundamental Web Design Practices For 2017

The busy, hyperactive websites of the early 2000s are long gone, and the hyper-minimalist elegance introduced by Apple over ten years ago is here to stay (at least for a while in tech terms). So how do you build a website that both conforms to the industry standard of sophisticated elegance and stands out from […]

brochure website

The Importance Of A Brochure Website

If you are not selling over the internet, you might wonder if you really still need a website. After all, you are marketing all over social media and the goal is to get people into your brick and mortar premises. They can’t place an order on your website.  You’ve got all your contact details and opening hours […]

call to action

The Power Of The Call To Action

Your digital marketing strategy has one ultimate particular goal: to invite your potential customers to enter your sales funnel.  To do this, you call them to take a specific action.  A Call to Action (CTA) serves as your direct invitation to them.  Of course, it does not say ‘yoohoo, come buy our stuff!’  The journey […]


Marketing Your Irish Business

Online businesses based in Ireland can gain a home game advantage by reminding their local customers that they are a local business, and Irish businesses selling internationally can also benefit from the country’s generally positive image.  In a world of bland multinational corporations, having an identity can help you stand out.  But that doesn’t mean […]

website hacks 2016

5 Infamous Web Hacks In 2016

Hacking scandals hit the headlines regularly.  A bank’s website goes down.  An organization is frantically reassuring the public after their database was hacked.  Hacking isn’t a new problem.  Every new advance in communications technology since the telegraph machine has been subject to hacking.  (Yes, there were telegraph hackers!) Hacking isn’t a new problem.  Every new advance in […]


After Cyber Monday Comes Tidy Tuesday

Yes, the day after Cyber Monday is also Giving Tuesday, and absolutely that should not go unnoticed.  Giving Tuesday is a time to do good and show your customers what your company values.  Your marketing persona should note what sort of issues are most important to your target market, and Giving Tuesday is the perfect […]

cyber monday

Is Your Ecommerce Website Ready for Black Friday?

Traditionally, Americans begin their Christmas shopping in earnest after the Thanksgiving holiday, which is on the fourth Thursday of November.  The Black Friday shopping phenomenon has gone global now, and shoppers will be on a shopping binge on the high street and the internet.  They’ll shop until they drop… or until your site crashes. Are […]


Online Advertising 101: What Works Best?

Wouldn’t it be great if there was one online advertising technique that ticked all the boxes?  Imagine if you could just find that one perfect way to advertise your business online and didn’t need to worry about any other tactics?  An annoying reality prevents this.  People are most responsive when they’ve seen your campaign in […]

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