When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

Getting Inside Your Customers’ Heads

All successful marketing campaigns have one thing in common – they know their target audience inside and out.  They know where to find their audience... Read More

Why Measuring Website Traffic Matters

Your online presence is studded with analytic tools, so measuring website traffic might seem simple. While it is easy to actually measure the number of visitors... Read More

Pop-Ups To Be Hit With An SEO Penalty By Google

Google recently announced that pop-ups and other content-covering visuals will affect a site’s ranking in the search engine results. Certain types of pop-ups and interstitials will... Read More

3 Good Reasons You Still Need Email Marketing

Rumours of the demise of email marketing have been greatly exaggerated. No matter what you’ve heard about social media replacing email as a powerful marketing tool,... Read More

5 Critical Considerations For Keyword Success

If you want your business to be found in the vast sea of the Internet, you need powerful keywords. When potential customers search online for the... Read More

Extended AdWords Ads & Price Extensions

Google Ads is an ever-changing platform. Many accounts are optimised and refined until they get to the strong point and then left on auto-pilot from... Read More

Business Showcase: Matrix Featured In Irish Tech News

Matrix were delighted to be featured in the Irish Tech News' Business Showcase this week. As the name suggests Irish Tech News is Ireland's leading... Read More

Matrix Kick-Off IEDR Optimise Fund Work

Every year the IE Domain Registry (IEDR) award Irish  Small and Medium Enterprises (SMEs) the chance to enter the Optimise fund, which helps SMEs utilise... Read More

New Page Speed & Mobile-Friendliness Tool Launched By Google

Google have launched a new tool allowing webmasters to test the mobile-friendliness of their websites along with page speeds for both desktop and mobile all... Read More

Twitter Changes Announced

The first role of Twitter is that you can't use more than 140 characters. The second rule of Twitter is that you can't use more... Read More