This is the first edition in our new weekly blog update about the happenings throughout the weird and wonderful world of Social Media. Each week we will bring you news, reviews and general interest stories which will bring you right up to date with everything that is happening across Social Media right now. Facebook Announces New […]
E-commerce marketing is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online. It has become hugely important over the past decade with most businesses now offering an option for business on their website. When done correctly e-commerce marketing can have a huge impact in […]
Establishing a decent inbound marketing strategy is a must for small and medium companies and businesses. Where long established and larger companies automatically have a busy online presence, smaller companies must work a lot harder to draw traffic to their website. If a company provides good quality content through their website and social media platforms […]
Using pay-per-click on Google AdWords doesn’t have to be as costly as you may think. As Google will tell you, you don’t necessarily have to spend a lot on AdWords in order to get the maximum benefit out of the pay-per-click advertising. Even if you have a small daily budget you want to make sure […]
Email marketing is an important resource for SMEs due to its cost effectiveness, ability to segment and reach a large audience and potential to increase sales. Even to this day email remains a highly effective marketing channel and if used correctly can provide a high return on investment and drive up potential sales figures […]
According to Google one out of five searches relates to a location and Google places is an important facility for this aspect. Let’s face it people don’t want to go digging for the information they search for using Google, they want direct results in front of them straight away, bearing this in mind it is […]
E-commerce is the business or commercial transaction of goods,services and information via consumer retail sites, music stores and business to business (B2B) trading.. E-commerce has become one of the most important features on the web and utilised properly can prove to be cheaper and more convenient than traditional bartering techniques. It is hugely important that […]
Inbound Marketing is a form of marketing which is utilised to draw visitors to a particular website as opposed to a company going out and trying to attract people to a website. This is done by sharing useful and interesting content, integration with social media sites, using analytical tools, blogging, podcasts and newsletters. If […]
What is PPC? PPC or Pay Per Click is a method of advertising where businesses place an ad on a hosting website or blog and pay a small sum each time a person clicks into the advertisement. A lot of companies who engage in Pay Per Click advertising end up not maximising the potential benefits […]
Reaching a desired audience As any digital marketing expert will tell you, one of the most effective methods of reaching a desired audience and increasing organic website traffic is through the execution of a successful email marketing campaign. If planned and maintained correctly, a successful email campaign can become a key element in an overall […]
