All posts by:

Gavin Stafford

snapchat for business

The Evolution Of Snapchat For Business

Unless you have been living in a cave, you may have noticed that ephemeral messaging app Snapchat has become one of the most popular social media platforms over the last few years. The idea was first conceived in 2011 by Stanford University students Evan Spiegel, Reggie Brown and graduate Bobby Murphy as an idea for […]


Apply For The IEDR Optimise Fund 2016

On March 9th, the Irish Domain Registry (IEDR) launched it’s Optimise Fund 2016 initiative at the Mansion House in Dublin. The €150,000 fund, which is now in its sixth-year aims to help small business owners in Ireland to plan, develop & implement enhancements to their overall online presence & improve their ecommerce capabilities. Since its […]


5 SEO Fails Of An Ecommerce Website

It’s common practice for online sellers to assume that simply adding their product listings onto their ecommerce website will suffice in terms of attracting instantaneous traffic. This couldn’t be further from the truth.The reality is that, the optimisation of an e-commerce website is a lot more difficult than an average website. This is where many […]

Facebook ireland

Facebook To Build New €200m Irish Data Centre

Exciting news in both the tech & employment sectors emerged over the weekend as the CEO of Facebook, Mark Zuckerberg announced that the social networking giant is ready and set to build its sixth data centre in Ireland. The new 227-acre site will be will be based in Clonee, Co. Meath which sits just 10 […]

social media marketing

Three Social Media Marketing Trends To Watch In 2016

With over 2 billion active users worldwide it’s pretty safe to say that the social media revolution is in full swing. Each day people of all ages around the world sign into their various accounts to network, connect and share content with their friends and colleagues. Of course this hasn’t gone unnoticed by companies & […]

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Five Essential Elements Of An Ecommerce Website

The world of ecommerce is extremely competitive cycle and competitors are never far away. Online shoppers generally lose patience easily and if they don’t like your site they will move swiftly on to another one with similar products. This is why it is important to have your ecommerce website completely up to speed in terms […]

pinterest marketing

Why SMEs Should Use Pinterest For Seasonal Marketing

With the festive season fast approaching many small business are preparing plans to capitalize on the Christmas market by using social media. The question is however, which channels are the most effective for reaching a seasonal audience? While large companies can afford to plough a seemingly endless budget into their online holiday campaigns, small and […]


Twitter Rolls Out New Polling Feature

In their continuing quest for world domination, Social Media giant Twitter has recently launched a new poll feature. The feature will appear within the compose box and will allow users to gather opinions from their followers about any particular topic of their choice. Twitter announced details of the feature last Wednesday (Oct 21st) on their […]


Back To The Future’s Most Accurate Predictions

Last Wednesday (October 21st) marked a unique day which was observed worldwide by all kinds of people from film buffs to tech geeks. Back To The Future day!   This marked the day back in 1985 when Marty McFly and his trusty friend Doc Brown jumped into their DeLorean and travelled thirty years into the future to […]

Facebook reactions

New Facebook “Reactions” Feature Trials First In Ireland

Social media giant Facebook has invited its Irish & Spanish users to become the first to try out its new “reactions” feature. The new feature will act as an extension of the iconic Facebook “like button” and will include a choice of six emoji style responses. Users will be able to engage with posts  through […]

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