Pinterest is a digital bulletin-board site that has attracted a huge amount of people around the world. It has makes it possible for people to share the images that they like online. It has become so popular that, according to Shareaholic, Pinterest drives more traffic than Twitter, StumbleUpon and Reddit combined.
Pinterest can be a huge online marketing opportunity for companies. An example of a large company that does it right on Pinterest is Lowe’s.
With nearly 3.5 million followers on Pinterest, Lowe’s has built its community by focusing on specific boards on a certain topic e.g Built It. It features DIY home improvement projects. This has helped lead to the success of Lowe’s on Pinterest.
Add the Pin it Button to the images on your website. Shanore has implemented this to their site making it easy for users to pin images from their site to Pinterest.
Make sure that your Pinterest Business account contains your Website URL and verify it. See how to do this here. It helps to build trust, and credibility and the URL will be more predominantly displayed on your Pinterest account.
We can learn a lesson from a big brand in Dublin doing something wrong: Rocks Jewellers. They have linked to their website but haven’t verified it.
A verified account also gives you access to your Pinterest analytics. This helps you monitor what is and isn’t working for you. You are looking to get that small red and white tick icon e.g The Wish List Gifts. This is a good example of a verified account.
Your brand is defined by what you share online. Stay relevant with your brand. Home Decor and Recipes are top categories on Pinterest and I have seen some companies on Pinterest create these boards that do not have any relevance to their company just to get attention e.g a car company that has a recipe board. Are you going to be driving and cooking at the same time? I don’t think so.
Hashtags are used everywhere on social media platforms
There are great ways to use hashtags to get more Pinterest followers but DO NOT use them in the title of your Pinterest board. They’re not clickable and do not help in search results. Make sure you are putting the hashtags in the pin’s description allowing people to click on it leading to search results in the same category.
Pinterest Analytics is a great tool to learn about your customers. You can see:
Pinterest Analytics can also help you brainstorm new campaigns and product ideas. Remember to also track your Pinterest traffic in Google Analytics like all your other social platforms.
Are you going to jump on the Pinterest bandwagon?
By Iñaki Castellet Hernández
By Jeff Sheridan
By Matrix Internet