AMIENS STREET
JCDecaux Ireland makes celebrities of key industry faces for street furniture launch
JCDecaux Street Furniture arrived in Dublin for the first time and we took the market by storm with a brilliant teaser campaign to launch the beautiful new Metropoles and Metropanels to the advertising community in Ireland.
Getting Personal
To launch our new displays we took photos of over 250 of the top agency planners, buyers, media executives, specialists and staff from JCDecaux. Nobody was told exactly what the launch would be, just that it would make them famous! This tease continued right up until late August when all was revealed! Each person who participated had their own fictitious magazine cover called “Adverto” and these were showcased individually on the Metropoles and Metropanels across Dublin City in a campaign entitled 'Beautiful Faces'.
Dublin Stops & Stares
We posted the campaign over a single weekend and brought the advertising industry, and most of Dublin, to a halt on the Monday morning. We sent everyone who took part in the campaign a personalised email telling them the exact locations of where they were being displayed and inviting them to visit their site. See who featured in the campaign by choosing a name or location from the drop down menus above.
The concept behind the campaign was quite simple. This was an entirely new network of advertising displays throughout Dublin, and in the case of Metropoles, a new format. We wanted to get the decision makers away from their desks and out to see the units in situ, to drive home the incredible new advertising locations. We knew if we could find a way of doing this we would get buy-in straight away because the displays and locations are so amazing.
Although our Metropole formats are widely available across continental Europe, this is the first time they have appeared in Ireland. The Metropanel is a bespoke design for Dublin, incorporating a city skyline at the base of the 6 sheet unit.
Both the Metropoles and the Metropanels are scrolling units displaying 4 or 8 panels each. This launch is the most significant development in the Irish Out of Home market over the past decade. The JCDecaux portfolio of products in Ireland now includes billboard, transport and street furniture.
Let us know what you thought of our launch campaign at iamfamous@jcdecaux.ie
For more information on Metropoles and Metropanels, click here
Please contact our Sales Team for rates and availability on these formats: sales@jcdecaux.ie